Asshat Rants and Advertising Etiquette

Lets talk today a little bit about advertising etiquette. All the time, I see ads for dogs by people who seem ... well, like asshats. They may not be, but thanks to their poor advertising etiquette, they create an image of themselves to be true and utter asshats. This ad was posted to CL and I would like to use it as my example to prove this theory.
Problem Statement: Owners advertising their