Asshat Rant - Pure "Bread"?

Here's something you see VERY often in dog ads and it kills me each and every time! Have you ever seen an ad that says the dog is Pure Bread? I just want to say ... Hello! It's PURE BRED asshat! Bread is a type of FOOD - you know, like multigrain? Or whole wheat? *headdesk*

Here are a few ads and they just drive me crazy.

Here's a "pure bread" chocolate lab. She's 2, not spayed and according to